The surge in online stores and an increasingly more budget minded consumer have resulted in a much more competitive market. Consumers are no longer willing to pay top dollar for a product. They are now shopping around to find the best deals. Businesses have had to make a number of marketing changes in order to attract customers. One such change is implementing a free shipping policy.
There is quite a bit of work that goes into overnight shipping. First of all, it involves different types of transportation, such as ground and air. Because of the various transportation methods and the speed of delivery, the cost of overnight delivery is higher than normal delivery that can take 3 to 5 days.
